That’s because the political stability of a country is probably the biggest priority for any commercial organization. The PESTLE framework begins with an analysis of the political landscape. Examples of individual drivers of the PESTLE framework Political Factors The framework categorises the six forces of politics, economics, socio-culture, technology, environment and law. Since then, the PESTLE analysis has become a popular strategic tool to assess the macro environment of organisations worldwide. He introduced the framework back in 1964 in his book “ Scanning the Business Environment“. The PESTLE analysis is a concept first mentioned by Harvard Business School professor Francis J. If political and macro-economic changes are not recognised by businesses and included in their strategic planning process, attentive competitors can easily take advantage of this shortcoming.īut worry not! Today, you’re going to learn how to analyse your businesses macro environment with the PESTLE framework. But even smaller changes such as the introduction of new laws or technologies can pose a significant threat and force companies to react quickly. For decades, managers have used the PESTLE framework to assess the opportunities and risks of their organisation’s macro environment.Įvents such as the Brexit referendum or the coronavirus pandemic have had a significant impact on the way companies operate. Unstable market conditions are one of the biggest threats to the success of any company.
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